‘Hot dog water’ stunt deserves your attention

In June 2018, Canadian artist Douglas Bevans set up a booth at a popular street fair in Vancouver, Canada, to sell a hot dog suspended in a bottle of water for $29. evans sold Hot Dog Water using an array of claims. The product was sold as gluten-free, keto-friendly drink high in sodium and electrolytes that also boosts weight loss and brain function while making you look younger.Bevans told the news outlet the sausage infusion was an absurd publicity stunt and commentary on “health-quackery product marketing.” The concept satirizes high-cost, high-concept health foods and challenges viewers to think critically about product marketing and buying decisions.The artist said the reactions from the public ranged from those amused by the (hopefully) obvious joke or bemused by the ludicrous brew.“From the responses, I think people will actually go away and reconsider some of these other $80 bottles of water that will come out that are ‘raw’ or ‘smart waters,’ or anything that doesn’t have any substantial scientific backing but just a lot of pretty impressive marketing,” Bevans told Global News.