Agriculture is a social cause millennials could get excited about

You've likely noticed that the competing interests of the day are all vying for millennials attention, and the practice of beating up on agriculture (the meat industry in particular) is a very popular ‘larger social issue’ that resonates with millennials.Just a few examples:A Colorado State University student has petitioned through change.org to stop the construction of a very small slaughter facility on campus that facilitates the instruction of meat science and best practices of animal handling.The documentary “What the Health” (aka Cowspiracy 2) is currently showing across the country in high schools and colleges. Watch the short trailer to get the gist of the message, and notice the emotionally-based, misrepresented messages slandering agriculture.This week former President Obama was paid over $3 million for a one-hour speech in which he blamed agriculture as the second largest contributor to greenhouse gases in the world. He said eating smaller steaks or becoming vegan will help save the planet from climate change.If you walked through college campuses today, you’d see students asking for signatures and inviting you to the newest one-hour documentary about food production. Recently I talked to a college student who recruits for her animal rights group. She stated, “It’s actually pretty easy to get people to join our cause. Once we show them our film, they become vegans almost instantly.” It’s due in part to the fact that less than 2 percent of us grow our own food. Fixing this huge disconnect between the perception and the reality of how food is made is a formidable challenge. I believe the only remedy to the situation that has any hope of countering the tide of negative PR is to go on the offensive.