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A conversation on animal welfare

More than ever, consumers care about not only where their food comes from, but how and under what conditions the animals in the food system are raised. A 2013 American Humane Association poll showed 89 percent of consumers surveyed stated they were very concerned about animal welfare with 74 percent willing to pay more for humanely raised meat, dairy and eggs. Participants of the survey also ranked humanely raised food the highest in importance over organic, natural and antibiotic-free.

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Meat + Poultry
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