Delmarva poultry wants to separate facts from fiction

Delmarva Poultry Industry Inc. is embarking on a new public relations effort to educate consumers about the poultry industry. “We recognize we have not done a good job of getting our messages out,” said Bill Satterfield, the longtime executive director of DPI, an 1,800-member trade association. “We are embarking on a major effort to share factual messages about the poultry industry.”  he biggest perception issues faced by poultry farmers are environmental issues and concerns over zoning, setbacks and other land use issues.  Other issues, such as persistent misconceptions about the use of steroids or hormones, are national issues that go well beyond Delmarva.