'Digital future' for farming

Digitalisation, insects and 3D food printing will shape tomorrow’s industry.  o enable this new era of innovation, Bakas said the farming industries should give more room to “outsiders” and “use more craziness”. “Watch people who are doing things differently and learn from them,” he said. “We are living in pre revolutionary times. Be aware of it all, you will do it but you will only do it if you embrace change.” As technology continues to develop, Bakas said consumer engagement and the role of the media will also see a step change. He said the industry should address the ‘underground media’ much more than the mainstream and traditional outlets. “We need to be more assertive on social media, and answer back to that. We shouldn’t invest so much in the mainstream media,” he added.