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DMI partner helps grow overseas cheese sales

Partnerships with major restaurant chains have helped to drive new dairy product sales in the U.S. Those same initiatives are now going past America’s borders. Yum! Brands — think KFC, Pizza Hut, and Taco Bell — have 44,000 restaurants in 135 countries.DMI recently facilitated innovation sessions with Pizza Hut in its Asia Pacific region and created a “Cheese University” taught by a dairy checkoff scientist to educate culinary teams on the ways to use U.S. cheese. Tom Gallagher, CEO of Dairy Management Inc., said the emphasis is already yielding results.“U.S. cheese use at Pizza Hut’s Asia Pacific region has sales up 35 percent versus a year ago,” said Gallagher speaking to those attending the joint annual meeting of the National Milk Producers Federation, the United Dairy Industry Association, and the National Dairy Promotion and Research Board at its gathering in Anaheim, Calif., on November 1.A second pilot project is taking place in Latin America and the Caribbean with KFC. Like the project with Pizza Hut in Asia Pacific, this initiative also will look for ways to incorporate more U.S. dairy products into menu items such as cheese sauces and food pairings to complement KFC’s international products, including chicken sandwiches.

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Hoard's Dairyman