Do voters know the increased cost of cage-free eggs?

In a recent blog post, Why don’t we vote like we shop, Jayson Lusk discussed his consumer research into the puzzle of why California voters have voted to outlaw the same cage-produced eggs they overwhelming select when purchasing groceries.Explaining the vote-buy gap may be simple. When we pay for items ourselves, whether in a store or restaurant, we know the price and we know that the money is coming out of our own wallets. When deciding at the polls, I think voters don’t know the cost and most think the money is coming out of someone else’s wallet.