How to rebuild the public's trust in, and connections to, modern agriculture

We must do more to reassure society about the safety of agricultural innovation. The public is frequently bombarded with negative and misleading information about our food supply system. Even though we know advances in farming have increased safety and sustainability, it’s not enough to say “trust me.” Many people don’t trust the integrity of privately funded research, perhaps fearing that the industry may be hiding something from them. To address this misperception, Bayer has taken steps to allow public access to safety-relevant crop protection study information. We hope this helps connect people with our scientific community in a way that builds trust and shows our desire to be more transparent.