The demands of agriculture and the price tag for new technology have some developers questioning if there is a looming bubble in the ag tech industry. Aaron Magenheim, CEO of AgTech Insight of Salinas, California says there is a disconnect between developers and farmers. Magenheim says their clients in the Midwest, far removed from Silicon Valley, need to be involved in the creation process so developers can better understand what real, on the ground needs of farmers are.
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