The Myth of Main Street

Main Street is a place but it is also an idea. It’s small-town retail. It’s locally owned shops selling products to hardworking townspeople. It’s neighbors with dependable blue-collar jobs in auto plants and coal mines. It’s a feeling of community and of having control over your life. It’s everything, in short, that seems threatened by global capitalism and cosmopolitan elites in big cities and fancy suburbs. Mr. Trump’s campaign slogan was “Make America Great Again,” but it could just as easily have been “Bring Main Street Back.” Since taking office, he has signed an executive order designed to revive the coal industry, promised a $1 trillion infrastructure bill and continued to express support for tariffs and to criticize globalism and international free trade. “The jobs and wealth have been stripped from our country,” he said last month, signing executive orders meant to improve the trade deficit. “We’re bringing manufacturing and jobs back.” The frustrations that fuel the nostalgia for Main Street are understandable — and longstanding. From the beginning of our country’s history, rural and small-town Americans have been on the losing side of a rising market economy. You can draw a straight line from the Jeffersonians in the late 18th century to the agrarian populists in the late 19th century to Mr. Trump’s voters, all of whom have felt that the city hornswoggled the country. The rage that arose in the 1880s, as rural incomes fell and farm mortgages defaulted while city bankers got rich, does not feel so distant today. But nostalgia for Main Street is misplaced — and costly. Small stores are inefficient. Local manufacturers, lacking access to economies of scale, usually are inefficient as well. To live in that kind of world is expensive.This nostalgia, like the frustration that underlies it, has a long and instructive history. Years before deindustrialization, years before Nafta, Americans were yearning for a Main Street that never quite existed.