Smart and effective community development financial institutions are investing in the success of rural America. The results contradict arguments that America should write off everyone who lives outside large cities. Rural America isn’t going to hell in a handbasket. There’s more strength and possibility in rural areas than today’s popular narrative would have us think. I’ve spent much of my career on and around rural development issues, and I believe we can’t just write off 14 percent of the country’s population and 85 percent of its land mass, throw up our hands, and tell people to buy a bus ticket out or be doomed. There is a power to place. We need people in rural America.Modern American agriculture leads the world in food, fuel, and fiber innovations—there’s a strength here that as a nation we need to encourage. some of the most forceful, creative, and capable community development practitioners—community development financial institutions (CDFIs)—are fighting in and for highly distressed rural areas. They are proving the fight can be won.CDFIs have proven experience and the conviction that decent housing, clean drinking water, and life enriching community facilities and opportunities can happen in even the remotest and poorest areas. We’re not grappling with the mysteries of cancer. We know how to solve problems in rural infrastructure, housing, banking, small business, and healthcare. The solution is capital, resources, and perseverance.