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Outdoor Recreation Driving Population Boom in Rural Areas

Every year, more people are moving to small towns tucked in the Flathead Valley so they can choose from a range of outdoor activities — camping, hiking, riding their bikes, even kayaking or skiing — throughout the year. Flathead County first hit 100,000 residents last year, after growing by about 10 percent since 2010, according to U.S. census estimates. It’s the state’s second-fastest growing county, after Gallatin County, home of Montana State University, and one of the fastest-growing rural counties with populations over 25,000 in the United States. While many rural counties have been shrinking for years, others with strong recreational industries, such as mountainous western towns where people can take a quick hike or southern states with year-round golfing weather, have been growing rapidly. These populations are growing as it becomes easier to work from anywhere, and as more people retire and move away from the city. The trend is part of what drove the overall slight growth of the rural population in the United States from 2016 to 2017, for the first time since 2010, according to a Stateline analysis of census data

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Pew Charitable Trust
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