This week, at the Sundance Film Festival, everything will change. With the debut of the virtual reality (VR) investigation Operation Aspen, ordinary people donning VR headsets will be able to walk with activists as we infiltrate Sunrise Farms, a major Whole Foods egg supplier in Northern California. Alongside my fellow activists at Direct Action Everywhere (DxE), I entered Sunrise with a prototype VR camera small enough to carry in one hand and stable enough to capture footage as we moved. The result is breathtaking: a 360 degree experience walking through a “humane” egg farm. Viewers will join us as we document sickening conditions and rescue a severely injured bird.