A venture capitalist’s view on the clean-tech economy

Midwest Energy News: What is impact investing? Pfund: It is a kind of investment that recognizes new business formation and investment that can have profound social impact. It harnesses the power of investment to make positive social impact, as well as returns for its investors. We’ve invested in iconic leaders in sustainability, health and nutrition, and digital music. We have proof points that it should be done more. You don’t have to sacrifice financial return if you introduce a social dimension to your approach. We think Tesla, SolarCity and other sustainable investments lift the world from the 20th-century, fossilized, centralized approach to one that is much more attuned to 21st-century needs.