Arctic Apple to Test Consumer Preferences

The Artic Apple, an apple that has been genetically modified to prevent browning, saw its first commercial harvest this past fall and is now being market tested in 10 Midwestern U.S. stores.  Rabobank analysts recognize that the Artic Apple could truly test consumers’ willingness to purchase a fresh, GM produce item which delivers a consumer-centric characteristic. The World Health Organization has repeatedly stressed the safety of GM foods, but opponents continue to put the pressure on leading U.S. food brands.  “Organic, ‘clean label’ and natural foods — regardless of what those terms actually mean — are thriving, while GM foods are under fire,” according to Cindy van Rijswick, Rabobank fruit and vegetable analyst. “Consumers are skeptical when it comes to GM food, despite the fact that it already constitutes part of their daily diets in the form of GM food ingredients and animal feed.”