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Blue Apron’s “Farm Egg” makes me question everything

Or, more pointedly, is Blue Apron creating a shitload of waste in their quest to save the Convenience Generation from fully industrialized agriculture and obesity?   Enter, “Farm Egg.” At first glance, “Farm Egg” appears to represent an extreme level of waste out of Blue Apron.  Compared to buying eggs by the half-dozen at the grocery store, the packaging of a single “Farm Egg” in excessive cardboard (most of which is likely for insulation against bumps and bruises during transportation) doesn’t appear to be all that “Eco-friendly.”  You can dive deeper into this thesis, and uncover the difficulty of recycling Blue Apron’s markedly (as in, it’s on the box) “Eco-Friendly” packaging.

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Tech Crunch
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