Colorado COOL measure rejected

Colorado legislators this week rejected a bill proposing the “Product of the USA” label be reserved in the state’s grocery stores only for beef derived exclusively from animals born, raised and slaughtered in the United States. The Colorado General Assembly’s House Committee on Agriculture, Livestock and Natural Resources heard testimony from cattle ranchers and consumers stating that multinational meatpackers and retailers were deceptively applying “Product of the USA” labels on foreign beef sold in Colorado grocery stores, according to a news release by R-CALF.