Consumers confuse ‘organic’ and ‘non-GMO’: study

Consumers mix up foods labeled “organic” and “non-genetically modified” and some view the two labels as synonymous, according to a new study by the University of Florida Institute of Food and Agricultural Sciences. The study, led by UF assistant professor Brandon McFadden with Purdue University agricultural economics professor Jayson Lusk, explored ways to communicate to consumers whether food has genetically modified ingredients. Researchers conducted a national survey of 1,132 respondents to gauge their willingness to pay for food labeled as genetically modified vs. non-genetically modified.