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Consumers increasingly dictate production, retail placement through emerging fork-to-farm model

Increasingly savvy shoppers who are well-versed in food production and nutrition are turning the tables on the farm-to-fork marketing model that once educated them and inuenced what they consumed to create a fork-tofarm model that requires producers, manufacturers and retailers to meet their continuously changing preferences for new products and increased quality, according to Rabobank analysts.

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