Consumers Speak Out Against Triscuit’s Non-GMO Label

A recent article in Forbes highlighted the consumer response to Triscuit’s Non-GMO label, after the cracker brand announced its new Non-GMO Project label last month. Hundreds of consumers commented, criticizing the brand for pandering to “ignorance and fear.” “Another cynical business trying to cash in on fear and scientific illiteracy surrounding a technology that could do a lot of good,” writes one critic. “So long and thanks for all the crackers.” The comment mirrors several that point out that “GMO” technology is a tool, not an end product that can be boxed and sold. GMO, which stands for “Genetically Modified Organism,” has no tangible meaning but has become shorthand for any organism with traits created with modern molecular genetic engineering (GE) techniques.