EU:Word ‘milk’ banned for use in branding of plant-based products

The EU Court of Justice has today (June 14) ruled products of a ‘purely plant-based substance’ are no longer legally allowed to be branded with the terms milk, cream, butter, cheese or yoghurt, unless of animal origin. The rule applies to all products that do not appear on the list of exceptions, such as soya and tofu.
It came as German company TofuTown argued its advertising of vegan and vegetarian purely plant-based products – Soyatoo tofu butter, rice spray cream and veggie cheese – did not infringe any relevant EU legislation.It said consumers had changed the way they understood the designations.