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France says ‘watch your language’ on vegetarian food with ‘meat’ names

French legislators are warning food companies that describe their vegetarian or vegan foods using terms usually associated with meat to find new ways to label such products to prevent consumer confusion. The French parliament has banned the use of such terms as “steak,” sausage,” “burger,” “fillet,” “ham slices” and “chicken” when marketing foods that have no animal protein in them, such as “vegetarian sausages” and "vegan bacon.” The new provisions — which also include dairy alternatives like soy and tofu products marketed as “milk” or “butter” — were sparked by a European Court of Justice ruling last year specifically barring the dairy alternative names

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