Unsurprisingly, the session that left me with the most questions was one titled “The Mystery of Meat,” featuring speakers from Beyond Meat (plant-based burger company), Mosa Meat (cultured meat) and Memphis Meats (cultured meat). The speakers (aided by representatives in the audience from HSUS and The Good Food Institute, which is a spinoff of Mercy for Animals focused on promoting meat alternatives) pushed the term “clean meat” for their products. If you follow my blogs, you know I have a bone to pick with that word choice. To its credit, the Wall Street Journal referred to “so-called ‘clean meat’” in the conference program.