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How do communities succeed at attracting young adults

Stoecker and colleagues concluded that communities must be seen in the context of their regional centers; in particular, proximity to a city or an interstate highway was critical. “We found that people are looking for a nearby employment center that includes high-end, professional employment. They look for amenities in these regional centers: entertainment, movies, art, theater, high-end restaurants, and spectator sports.” Another factor is shopping, not just big box stores, but a range that allows a resident to get everything they need at the city. For these reasons, Stoecker says, “it’s not surprising that these communities are all close to a city, or an interstate, or both.”

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University of Wisconsin