How do we market meat to Middle America?

It seems the cattle-beef business has changed little in the past 200 years, or has it?  I mean every other business seems to have changed.  Look at the communications business.  It has evolved beyond Alexander Graham Bell’s wildest imagination.  The iPhone didn’t arrive until 10 years ago, and now over 2 billion people world-wide have one.  Moreover, it’s a computer in their hand that is more powerful than the one that took Neil Armstrong to the moon. In fact, you can compare the beef industry’s maturation to Henry Ford’s Model T marketing when he told his customers that they could have their Model T painted in any color they wanted as long as it was black. If I am going to “lament” the lack of beef industry innovation, I must surely offer some of my thoughts on what I think can best serve our future.First, we must rid ourselves of the defensive, knee-jerk reactions to all things animal rights.  It’s tough, I know.  But, we must get proactive to point out the obvious lies of the animal rightists, and just as importantly if not more so, point to the positive aspects of cattle-beef production.  We are good at pointing the accusing finger of blame, but tepid in offering cogent alternatives.Second, we must begin a more vigorous program of beef’s nutritional value supported by scientific evidence.  Holy cow, the American Medical Association is now recommending hospitals take processed meat off menus.  Where is our response?