Investors worth trillions are putting pressure on food companies to serve more fake meat

Seventy-one investors worth a combined $1.9 trillion are working together to put pressure on the world's largest food companies to "future-proof" their supply chains by bringing more meat alternatives to market. Founded in 2015, the FAIRR (Farm Animal Investment Risk and Return) initiative aims to make the food supply chain more sustainable by promoting plant-based foods, while also helping investors cash in on a lucrative new business. The substitute meat market is expected to climb 8.4% annually over the next three years, reaching $5.2 billion globally by 2020, according to Allied Market Research .