Turkey buyers in select Texas markets will be able to either text or enter on the Honeysuckle White website the code found on the tag on the packaged bird to find out where it was raised and get information about the farm's location, view farm photos and read the farmer's message. "What traceability does is just allow us to connect with the consumer," Glaser said. "And I think over time there has been a disconnect. People have kind of lost where their food comes from and this is a way to re-establish that line of communication."
Article Link:
Article Source:
Abilene Reporter News
category: