National Pork Board Uncovers What Diners Crave and Why

The National Pork Board released its latest findings from the comprehensive Insight to Action research, this time examining trends in consumer behavior related to dining out. With a shifting dining out landscape and multicultural cuisine trends on the rise in the U.S., the Pork Board set out to understand the needs, considerations and motivations that impact out-of-home dining decisions.The Pork Board's All About Dining Out: What's on Trend report uncovers why consumers decide to eat the proteins they do and explores tactics so that foodservice operators can meet those needs, such as exploring new flavors, dishes and menu formats. Similar to the Pork Board's findings from the previous report, Dinner at Home in America, there is an overarching high level of consumer satisfaction with dishes that feature pork, pointing to opportunity for incorporating pork in new ways on menus.