Nestlé’s Switch to Cage-Fee Eggs Demonstrates Why Companies Can’t Ignore Millennials

Nestlé announced that it will commit to sourcing only cage-free eggs across its entire global supply chain by 2025. This pledge comes almost two years after its U.S. division said it would switch to cage-free eggs for its food brands by 2020.It’s a big commitment. The Humane Society of the United States has noted that cage-free hens have a relatively better life than those condemned to painful confinement in a battery cage. Nevertheless, to many animal rights activists, cage-free is still a pretty dire existence. Nevertheless, the announcement coming out of Nestlé’s Switzerland headquarters demonstrates a growing trend: Food companies that ignore millennials do so at their own peril. “The wrath of millennials and other concerned consumers comes down especially hard on companies stuck behind the trend of improved animal welfare,” wrote Brett Cox for Entrepreneur earlier this year.Cox cited a 2015 study by the NGO World Animal Protection stating that 83 percent of millennials surveyed say they consider a company’s animal welfare policies when considering food purchases.