New Pork Board Research Reveals How Americans Are Eating Tonight

Today, the National Pork Board released the first report from its ambitious and comprehensive Insight to Action research program. The report, Dinner at Home in America, examines the contextual occasions in which Americans are eating dinner in the home. The research identifies areas of growth opportunity for pork, serving up a bold new challenge to the pork industry: innovate or risk losing relevance with today’s – and more importantly tomorrow’s –consumer. Altogether, the National Pork Board uncovered nine unique dining occasions, or needs states, happening in homes on any given night of the week, ranging from solo dining to celebrating with extended family. During the course of any week, the same person can experience multiple eating occasions as their needs throughout the week change.Sutton emphasizes this research is groundbreaking because it goes further to answer questions around what people eat and why.