Consumer Power Drives the Food System
A consumer “vote” with every purchase may become easier to tally. Food activist groups will reunite to seek full transparency next. Faber says consumers want access to complete lists of ingredients—including potential allergens—in all the foods they buy, as well as seed-to-table tracking of ingredients and disclosures about fair wage practices. This data can be organized with the “internet of things” technology that has revolutionized other industries. Recent food poisoning incidents have added urgency to tracking efforts. [node:read-more:link]