Premium A2 Guernsey milk brand building

The brainchild of Cleveland-based Adrian Bota, the Origin brand​ ​– launched in early 2016 – sources 100% certified a2 milk from Guernsey cows that produce milk containing only the a2 beta casein protein. But Origin does not make any hard claims about a2 milk on pack, and instead focuses on the fact that its Guernsey milk is locally sourced, tastes incredible, and has a distinct nutritional profile, Bota told FoodNavigator-USA.“It’s the best taste, the best nutrition, with more fat​ [c.5% milk fat], protein​ [c.12% more], calcium​ [c.15% more], and vitamins A and D than regular milk, and it’s rich and creamy. Oh, and if you have digestive discomfort when you drink regular milk you might want to try it for that reason, but we have a lot more going for us that just that.”​ It’s still early days, but the plan is to build a network of farms and milk processors around the country to supply and process 100% certified a2 milk from Guernsey cows into Origin branded dairy products, which are already gaining a loyal following in Ohio, and are now expanding into other markets including New York City, Philadelphia, and Washington D.C. in chains including MOM’s Organic Market and The West Side Market, as well as high-end coffee shops and some schools.Asked about the branding, he said: “We want to connect with the consumer in a kind of vintage way with a modern twist. Our #1 consumers are 30-something, 40-something Moms who have grown up with the local, natural and organic food movement and care about high quality local food for themselves and their families.​“But our #2 consumers are people over 50 or 60 that remember what milk used to taste like. When we demo this product in stores, people say I just love this milk and it takes me back.”​