Sanderson Farms continues ‘truth-telling’ campaign

Sanderson Farms announced new television and radio ads called “Old MacGimmick” as the company continues a campaign to reveal what it says are prevalent falsehoods and half-truths in poultry marketing. "At Sanderson Farms, we have made it our responsibility to shine a light on misleading marketing tactics and labeling," said Joe F. Sanderson, Jr., CEO and chairman of Sanderson Farms. "Rather than acquiescing to trending scare tactics and socially driven paranoia, Sanderson Farms has chosen to address the issues using hard science. While there may have been an easier route to take, we have chosen to continue this course of action for the benefit of our customers."