Which production attributes are most important to consumers?

A press release from UI detailed the study’s findings, which ranked the top seven specific on-farm practices in consumers’ purchasing decisions, including: 1. Animals were not administered growth hormones.
2. Genetically modified organisms were not used in the production of this product (non-GMO). 3. Animals were humanely raised.4. Animals were not administered antibiotics.5. Animals were raised in a free-range (or cage-free) environment.6. Animals were grass-fed (or raised on a vegetarian diet).
7. The product is certified organic. “The biggest surprise in the study is that ‘no growth hormones’ is the number one concern consumers have across the board on all of these products,” said U of I food economist and lead researcher Brenna Ellison, in the news release. “It’s odd because growth hormones are already prohibited for poultry products.”