Cargill aims to develop ‘birth to burger’ beef audit

Cargill said it will launch an initiative this month in Canada to test new technologies for tracking cattle with the goal of developing a verified sustainability standard to give consumers more information about the beef they eat. Called the Cargill Canadian Beef Sustainability Acceleration pilot, the effort should move the company’s customers -- by the end of 2018 -- a step closer to providing consumers with beef from operations that have been audited from ‘birth to burger’ using an industry developed sustainability standard, Cargill said.