By publishing anything claiming to have a whiff of scientific basis, assigning it a nefarious headline and relinquishing responsibility to verify its legitimacy, media counter their own noble pursuit by contributing to consumer confusion instead of being a beacon of clear, reliable information.“Carcinogenic pesticide found in Ben & Jerry’s ice cream” and “Chemical in mac and cheese tied to birth defects” are among the latest alarming headlines.Often, media outlets hungry for content and short on staff simply post news releases verbatim – no scrutiny applied – from an author, company, ad [node:read-more:link]