How 'corpsumers' are changing the way people shop
Since the early 2000’s, retailers like TOMS have popularized the concept of a company whose brand identity centers on philanthropy and responsible use of resources. Now, public relations firm MWWPR says they’ve inspired a new type of buyer that’s dominating the U.S. consumer landscape: the “corpsumer”. The firm’s study describes this group as shoppers who care as much about company reputation or ethical stance as product quality or value, and they account for a whopping one-third of the U.S. [node:read-more:link]